Turns product chats into in-store appointments

Overview

Interiors By Design is a luxury boutique furniture and interior styling brand known for crafting bespoke living spaces. With both showroom locations and a growing digital design studio, they cater to clientele who expect not only quality, but a high-touch, white-glove experience.

In early 2024, Interiors By Design faced a turning point. Digital traffic had grown exponentially, but their team couldn’t keep up with consultation requests, product questions, and design support. They needed a solution that could preserve their elevated brand voice while scaling service and design consultations across channels.

Challenges

The leadership team at Interiors By Design identified three critical pressure points:

• Bottlenecks in Virtual Consultations

The design team was overwhelmed with appointment scheduling, follow-ups, and answering basic inquiries—leaving less time for high-value design work.

• Inconsistent Brand Storytelling Online

The experience online didn’t match the refined, curated feel of their in-store interactions. Product descriptions, chat responses, and support emails lacked tone and context.

• Complex Product Catalogs with Customization Needs

With hundreds of SKUs across furniture, lighting, and accessories—with fabric and finish customizations—customers frequently felt lost navigating the website alone.

Solution: AiPRL Assist

Interiors By Design implemented AiPRL Assist to act as an AI-powered design concierge, not just a support tool. The goal was to bring the boutique experience to life—digitally and at scale.

AI-Personalized Design Assistant

AiPRL’s conversational AI was trained using Interiors By Design’s own designer playbooks, product specs, and tone guides. It helped customers find complementary items, answered customization questions, and even suggested mood-board pairings based on input.

Smart Appointment Routing

The AI Sales Agent handled lead intake, qualifying users based on urgency, style preference, and budget, then automatically booked them with the right designer. The team saw a 40% lift in consult show-up rates thanks to automated reminders and tailored prep emails.

Brand-Voice Messaging Across Channels

From SMS to web chat, AiPRL delivered tone-perfect responses that felt personal, refined, and aligned with the Interiors By Design brand. Customers received 24/7 guidance without feeling like they were chatting with a robot.

Omnichannel Inbox for the Design Team

AiPRL unified all inbound messages—Instagram DMs, website chats, emails, and showroom contact forms—into a single smart inbox. Designers no longer had to toggle between apps or worry about missing a question.

AI-Enhanced Product Discovery

Customers shopping online could describe a room they were designing, and the AI would suggest suitable pieces by function, finish, and budget—turning browsing into guided inspiration.
Think of it as “interior design meets intelligent search.”

Outcomes After 90 Days

KPIBefore AiPRLAfter AiPRLChangeAppointment No-Show Rate34%18%▼ 47% improvementAverage Design Cycle Time9.5 days6.3 days▼ 34% fasterCustomer Engagement (Web + Chat)LowHigh (↑2.7x)▲ Boosted pathCustomer Satisfaction (Post-Consult)82/10095/100▲ +13 point liftAverage Order Value (w/AI help)$1,800$2,450▲ +36% uplift

Why AiPRL Was a Natural Fit

Unlike generic chat tools or CRM plug-ins, AiPRL Assist understood the emotional and aesthetic nuances of high-end interior design. Its adaptive learning engine continuously improved based on how clients responded to style suggestions, mood board feedback, and even their tone during chat.

The Interiors By Design team praised how AiPRL captured their brand’s sophistication without compromising efficiency. It allowed their designers to spend more time where it mattered—crafting spaces, not managing admin.

Client Testimonial

“AiPRL didn’t just give us automation—it gave us a way to extend our design experience beyond the showroom. Clients now feel seen, understood, and inspired, whether they’re in-store or online at 10 p.m. That’s the kind of magic we aim for.”
— Creative Director, Interiors By Design

Strategic Impact

AiPRL Assist became a core part of Interiors By Design’s growth roadmap. The brand is now exploring:

• AI-powered post-sale engagement (e.g., styling tips and care instructions)
• Smart upselling for accessories and seasonal refreshes
• Virtual staging and AR visualization powered by AiPRL APIs

What began as a solution for scaling consultations became a brand-elevating AI partner.

Conclusion

For Interiors By Design, AiPRL Assist wasn’t just another tech tool—it was a digital extension of their design philosophy. It empowered them to blend luxury with responsiveness, creativity with scale.

Today, they serve more clients, more consistently—without sacrificing the elegance and detail their brand is built on.

AiPRL Assist: Elevating Retail, One Experience at a Time.

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